In an announcement, UK-based startup Heroes reported of closing a $65 million in the funding round steered by 360 Capital Partners and Fuel Ventures.
With an e-commerce business model similar to Thracio in the US, Heroes works on acquiring, operating, and scaling small-to-medium sized e-comm brands, and plans on becoming Europe’s largest acquaintance and operator of “Fulfillment by Amazon” (FBA) brands.
With the participation of alternate capital provider for e-commerce assets- Upper90, the funding round was a fusion of debt and equity financing, and had major angel investors like Carlos Gonzales, the COO at GoCardless, and Co-founder of GoCardless and Nested, Matt Robinson.
Co-founded by identical twins Alessio and Riccardo Bruni, Heroes facilitates the optimization and scaling of international brands with their infrastructure and in-house team of experts. The funding will enable the growth of brands and financing future acquisitions.
By winning the funding round, Heroes will aid in supporting over 2.3 million brand owners in their businesses.
In a statement, co-founder of Heroes, Riccardo Bruni talked about his excitement of announcing the first funding round with the support from investors. The startup’s goal is to become Europe’s largest operator and acquirer of Amazon FBA brands in the future. FBA is Amazon’s hands-free way of selling where the sellers can store their products in the company’s warehouses.