Mondelez World Travel Retail (WTR) is enduring with its revolutionary customisation voyage with a new offering from Toblerone. Mondelez’s exclusive packaging of the limited edition Toblerone tiny messages augments the sharing appeal with twenty-one distinct messages printed on the wrappers of each particular ‘‘tiny messages’’ on a 272-gram tiny milk bag. The messages include words and phrases that aid to unite travelers like sharing, laughing, happiness with promotional particulars emphasizing to travelers what ‘‘being together implies.’’
Toblerone Tiny Messages’ travel retail exclusive packaging comprises a QR code that lets travelers to gain access to an augmented reality (AR) tool. The AR facilitates traveling users to generate sharable, distinctive virtual messages, offering a platform for travelers to articulate themselves and connect with the product beyond the airport setting.
Mondelez WTR initiated customisation in the confectionary category
In 2017, Mondelez WTR initiated customisation in the confectionary category with Toblerone messages for the iconic 360-gram bar. Ever since, the category leader has constantly evolved with the trend to hold the offering significant and exhilarating from ribbon printers with customised messages to the extremely prevalent Toblerone sleeve printer for the 360-gram bar.
Dogus Kezer, Marketing Director at Mondelez World Travel Retail (WTR) said that the new limited edition Toblerone Tiny Messages lets them to engage with this new generation of traveling customers in a more individual and inventive method eternally, increasing their emotional association with their target Gen Z and millennial travelers.
Kezer added that the team is excited to look at travelers combining words and sharing positive messages on social media, this is a powerful reflection of Toblerone’s brand identity, which reassures self-expression and individual uniqueness that expresses directly to the younger consumer markets.
The limited edition Toblerone Tiny Messages launched this September will be available up until the end of next year.
