Italian luxury fashion maker – Gucci has emerged as the strategic partner of the Ellen MacArthur Foundation to enhance its vision of a circular economy for the future. The firm has also published its 2021 Gucci Equilibrium Impact Report that extends on the initiatives that the House has fabricated to augment inclusivity, develop eco-friendly sourcing solutions, and safeguard the environment, amongst other things.
Gucci x Ellen MacArthur Foundation
The new-fangled collaboration complements the House’s prevalent commitment to deliver a positive change for people and the planet.
Steered by the luxury goliath’s attitude to continuously evolve and act to reinforce social and environmental transformative change, this tactical collaboration will build on the House’s prevalent circular economy stratagem underscored by the three crucial principles – annihilate waste and pollution, circulate products and materials, and regenerate nature – the luxury mogul indicated in a press release.
Gucci has been progressing its method throughout its wholesome value chain for several years – from utilising recycled materials to indorsing materials from organic and renewing production systems; to dazzling design and innovation, inclusive of its Gucci Off The Grid collections and its cruelty-free Demetra material; to fabricating solutions to inhibit scraps and upcycle material remnants with Gucci Scrap-less and Gucci-Up, through to extending its collections, inclusive of product care, alongside new-fangled experimentations for resale and tailormade vintage on Gucci Vault.
The Ellen MacArthur Foundation will underpin Gucci to augment further and ferment the circular economy’s principles. These collaborative efforts will comprise pioneering design and innovation in their preliminary phase.
The luxury goliath is committed to augmenting its collections with circular economy ideologies throughout its products’ life span. Steered by stunning design, the philosophy will assist in guiding the fashion mogul’s ambition to continue innovating on more utilised products, fabricated from safe & recycled/renewable sources, and made to be made again.
The Ellen MacArthur Foundation will bring its understanding of circular design to notify an analysis of the House’s efforts to assist in pinpointing regions where circularity may be engraved in design and inspired innovation. In addition, educational resources and courses will be served to enhance knowledge and operational savoir-faire of circular economy principles and practices.
At the commencement of 2020, Gucci has been grading its investment in reformative projects within its Natural Climate Solutions Portfolio, throughout critical raw materials, bolstering its circular economy approach. The press release added that the Ellen MacArthur Foundation would deliver insights that inform and allow the House to champion an industry pledge to resource regeneratively.
