In the months leading up to the event, Apple’s stock, which is underperforming other large tech companies this year, had increased by 13% last month.
Bringing OpenAI’s chatbot ChatGPT to its devices and integrating its new “Apple Intelligence” technology throughout its array of apps, including Siri, Apple launched a long-awaited AI plan on Monday.
Apple CEO Tim Cooks gave a nearly two-hour talk at the company’s annual developer conference, officials highlighted Siri’s capabilities to interact with texts, emails, calendars, and third-party apps. When writing emails, Siri will be able to adjust the tone of voice to fit the situation.
The iPhone manufacturer, which has long prioritized user safety, has indicated that it intends to set itself apart from competitors like Microsoft and Google by putting privacy at the core of its services.
However, Wall Street was not impressed with the announcement since they were hoping for more eye-catching AI capabilities and assurances that would position Apple to take over the market leader Microsoft in the AI sector. By over 2%, Apple’s stock finished lower.
In the months leading up to the event, Apple’s stock, which is underperforming other large tech companies this year, had increased by 13% last month.
Apple’s strategy differs from its competitors’ enterprise-first orientation. With these actions, the firm intends to persuade its more than 1 billion users—the majority of whom are not tech enthusiasts—of the value of the emerging technology.
Craig Federighi, an executive at Apple, referred to Apple Intelligence as “AI for the rest of us.”
Analysts have stated that Apple is still unduly dependent on iPhone sales and that any immediate benefit from the new AI features is unlikely.
The most recent operating system for Apple devices—which were also showcased at the event—will include the AI technologies that the company unveiled at its WWDC.
Every year, the tech giant hosts the event in its Cupertino, California, headquarters to present new tools for developers to utilize in their apps as well as improvements to its operating systems and applications.
A Brand-New Siri!
With greater control, the redesigned Siri will be able to accomplish tasks that have previously proven challenging due to the assistant’s requirement to comprehend both the user’s precise objectives and the operation of the app.
As part of Apple’s collaboration with the Microsoft-backed firm, ChatGPT will also be utilized by Siri, who will also ask users for permission before accessing the OpenAI service—a privacy aspect that Apple has highlighted. However, privacy concerns were raised by the partnership right away.
Tesla launches a new tab CEO Elon Musk threatened to immediately outlaw Apple products at his firms if the manufacturer of iPhones integrated the startup’s technology down to the operating system level on X.
The iPhone manufacturer stated that additional AI functions would be released later this year along with the ChatGPT integration. The chatbot will be accessible at no cost to consumers and their data will not be recorded.
Apple published a paper later on Monday that described how its features—including those driven by OpenAI—would protect consumer data. This involves using Apple’s servers to perform increasingly complicated operations as part of a brand-new service dubbed Private Cloud Compute.
In response to rumors that it was exploring a possible partnership with longtime search partner Google, the iPhone manufacturer also announced that it intends to integrate technology from other AI startups into its devices.
Apple intends to employ a mix of cloud computing and on-device processing to power the AI features. This implies that only the newest iPhones—beginning with the iPhone 15 Pro—as well as future models will support AI functions.
The corporation, which has traditionally opposed the processing of user data in the cloud due to privacy concerns, claimed that because it intends to employ in-house chips in data centers that are pre-installed with security safeguards, its approach would give additional privacy protections.
According to analysts, using its chips might also save the tech giant’s money by preventing it from purchasing expensive Nvidia chips when they open new tabs. Apple mentions that the iPhone‘s home screen will be more configurable with the latest version of iOS 18, the operating system for its flagship handset.
It will have a “lock an app” function that enables users to safeguard private data. Users can choose to keep data in the OS more tightly managed by locking particular programs.
The business is also expanding the availability of its mixed-reality headset, the Vision Pro, to eight additional nations, including China and Japan. The headset’s new VisionOS 2 software will include new gestures and use machine learning to produce natural depth photos.